The central design problem was translating supply chain complexity into something purely visual. The solution was a large etched map paired with two physical objects: a traditionally manufactured shoe — its supply chain represented by dozens of points scattered across the map — and a 3D-printed shoe, with a single point of origin. No lengthy explanation needed. The contrast did the work.

I designed the complete visual communication system: typography, color, layout hierarchy, and the physical floor markings that directed visitor movement and pacing through the space. Every element was calibrated to reveal the story in stages — immediate visual impact first, supporting detail available for those who leaned in.

When the animator left the project, I stepped in and built one video entirely from scratch, on site, for a low-resolution LED display. Working within severe constraints of time, hardware, and expertise, the piece had to capture the visual identity of the exhibition and hold attention from across the pavilion. It did.